Everyone recognizes their famous pattern and trench coats.
How Did It Get Started?
In 1856, Thomas Burberry opened his own store that specialized in outdoors wear in England. He invented gabardine in 1880 and during WWI in 1914, he was commissioned to adapt officer coats for warfare which lead to the creation of the signature trench coats. Soon following, the haymarket check pattern and the equestrian knight logo appeared on many of their items. Burberry became synonymous to classic tailored clothing.
How Is It Now?
In the past couple years, they’ve revamped the pattern into the Nova check, which looks like a rotated and expanded version of the haymarket check. The signature pattern is subtly visible on clothing, accessories, and other items. There is an increased use of different fabrics and textures for their distinctive trench coats which adds a fresh perspective on a classic garment. It seems like they’re aiming to create an edgy twist on classic styles.
Also, Japan is the only country to carry the Burberry Blue Label that features more fitted clothing that’s aimed for a younger consumer.
I love Burberry’s style with classic, clean lines…it’s very no-muss, no-fuss kind of clothing. If I could get anything from Burberry, I’d want the signature trench coat (tan/black, cropped), the new check pleated cashmere scarf, and the new Burberry check Lowry bag. I do enjoy classic staple items.